Project Overview
The first fast food restaurant to incorporate all real ingredients into their food, Burger King is taking a step in an authentic direction. We came up with an idea that highlights this genuine approach, so BK consumers know that what they see is what they get. In a partnership with the hit TV show "Catfish", we posed Ronald Mcdonald in a BK mask, showing that not only is BK the real deal, but their top competitor McDonalds, is not. Burger king is genuinely using all real ingredients while McDonalds is only clamining to. The idea is also pitched across social media like IG and Tinder, creating a scandal that only BK's launch will answer.