Losing Game - i'm a Woman Like...

Music Release Campaign // Social Media
Project Overview
It's no question that having passion for making and releasing music is a grind, but what about chasing your dreams as a woman? The Womanlike campaign was created to redefine the boundaries of what it means to be a woman. I wrote this song with two other amazing writers (Boley) about feelng frustrated with double standards and societal pressures that we have dealt with throughout our day to day lives.

Note: This brand is ongoing, and the creative work I put into it is always growing and expanding <3

Role
Songwriter
Music Artist
Art Director // Videographer
Video Editor
Content Creator





So Delicious - Unbelievable

Campaign
Project Overview
Hard to imagine, but this dairy free ice cream really doesn't have any dairy in it! Unbelievable.

Gold Addy winner
Best of Student Detroit D Nominee  
My Contributions
Special FX Makeup
Cinematography
Editing
Art Direction

AC Delco - Is it Cake?

Campaign
Project Overview
AC Delco and GMGP challenges it's consumers to spot the difference between real and counterfeit car parts by posing counterfeit parts as hyper realistic cakes. In a partnership with Netflix, "Is it Cake?" winner, Andrew Fuller, not only creates a hyper realistic counterfeit AC Delco and GMGP car parts on the show, but then carries the fun onto IG and Tik Tok where GMGP and AC Delco will be launching the "Is it Cake" Campaign encouraging users to pay attention to the little things that make a big difference.



My Contributions
To sell the idea in the client pitch, I baked a hyper realistic GMGP | AC Delco counterfeit car battery cake and needless to say the clients ate it up ;) Also I did strategy as well as the main Art Director and multi-media designer for the project.



AC Delco - Commas Matter

Campaign
Project Overview
AC Delco and GMGP challenges it's consumers to spot the difference between real and counterfeit car parts - part 2! The initial idea I worked on with my GCD highlighting the idea that the devil is in the details, and one little thing such as a discoloration or comma, can change the functionality of a sentence, or the functionality of your vehicle. Spotting counterfeit saves lives, and so do commas.  

My Contributions
Art Director
Motion Graphics
Copywriter



West Paw - Indestructible Dog Toys

Social Campaign
Project Overview
Made entirely for social. Road runner? Not anymore! Wiley is on a new mission, and even he can't seem to destroy these unbreakable chew toys. This social campaign is tailored to 45-60 year old dog lovers who can't seem to find that ever lasting chew toy.

Silver Addy Award Winner


My Contributions
Motion Graphics
Content Creation
Art Direction
Social Media



Burger King - Real Kings Don't Catfish

Campaign
Project Overview
The first fast food restaurant to incorporate all real ingredients into their food, Burger King is taking a step in an authentic direction. We came up with an idea that highlights this genuine approach, so BK consumers know that what they see is what they get. In a partnership with the hit TV show "Catfish", we posed Ronald Mcdonald in a BK mask, showing that not only is BK the real deal, but their top competitor McDonalds, is not. Burger king is genuinely using all real ingredients while McDonalds is only clamining to. The idea is also pitched across social media like IG and Tinder, creating a scandal that only BK's launch will answer.


My Contributions
Motion Graphics
Content Creation
Art Direction


Method - Everything you need, always on hand

Campaign
Project Overview
Method wants you to know that you can have everything you need, always on hand. It’s easy to run out of cleaning products and not realize it till you need it, then it’s usually a quick grab and go with the cheapest and quickest thing on the shelf. Method makes a wide variety of cleaning products for home and your body that are affordable and eco-friendly. So we came up with an idea that tells consumers that we have what you need, before you need it.


My Contributions
Motion Graphics
Art Direction





Go Nerf

Campaign
Project Overview
During a global pandemic, it can be hard to find ways to have fun. Nerf is creating a social distance friendly game you can enjoy with friends, while still maintaining a healthy distance. We designed a NERF app that allows you to play with your friends virtually outdoors making the world your obstacle course bringing the fun right back to you on the go. Explore different options within the app for extra fun!


My Contributions
App Design
Art Direction
UI/UX