Losing Game - i'm a Woman Like...

Music Release Campaign // Social Media

Project Overview

It's no question that having passion for making and releasing music is a grind, but what about chasing your dreams as a woman? The Womanlike campaign was created to redefine the boundaries of what it means to be a woman. I wrote this song with two other amazing writers (Boley) about feelng frustrated with double standards and societal pressures that we have dealt with throughout our day to day lives.

Note: This brand is ongoing, and the creative work I put into it is always growing and expanding <3
‍

Role

Songwriter
Music Artist
Art Director // Videographer
Video Editor
Content Creator

So Delicious - Unbelievable

Campaign

Project Overview

Hard to imagine, but this dairy free ice cream really doesn't have any dairy in it! Unbelievable.

Gold Addy winner
Best of Student Detroit D Nominee
‍

My Contributions

Special FX Makeup
Cinematography
Editing
Art Direction

AC Delco - Is it Cake?

Campaign

Project Overview

AC Delco and GMGP challenges it's consumers to spot the difference between real and counterfeit car parts by posing counterfeit parts as hyper realistic cakes. In a partnership with Netflix, "Is it Cake?" winner, Andrew Fuller, not only creates a hyper realistic counterfeit AC Delco and GMGP car parts on the show, but then carries the fun onto IG and Tik Tok where GMGP and AC Delco will be launching the "Is it Cake" Campaign encouraging users to pay attention to the little things that make a big difference.

My Contributions

To sell the idea in the client pitch, I baked a hyper realistic GMGP | AC Delco counterfeit car battery cake and needless to say the clients ate it up ;) Also I did strategy as well as the main Art Director and multi-media designer for the project.

AC Delco - Commas Matter

Campaign

Project Overview

AC Delco and GMGP challenges it's consumers to spot the difference between real and counterfeit car parts - part 2! The initial idea I worked on with my GCD highlighting the idea that the devil is in the details, and one little thing such as a discoloration or comma, can change the functionality of a sentence, or the functionality of your vehicle. Spotting counterfeit saves lives, and so do commas.

My Contributions

Art Director
Motion Graphics
Copywriter
‍

West Paw - Indestructible Dog Toys

Social Campaign

Project Overview

Made entirely for social. Road runner? Not anymore! Wiley is on a new mission, and even he can't seem to destroy these unbreakable chew toys. This social campaign is tailored to 45-60 year old dog lovers who can't seem to find that ever lasting chew toy.

Silver Addy Award Winner

‍

My Contributions

Motion Graphics
Content Creation
Art Direction
Social Media

Burger King - Real Kings Don't Catfish

Campaign

Project Overview

The first fast food restaurant to incorporate all real ingredients into their food, Burger King is taking a step in an authentic direction. We came up with an idea that highlights this genuine approach, so BK consumers know that what they see is what they get. In a partnership with the hit TV show "Catfish", we posed Ronald Mcdonald in a BK mask, showing that not only is BK the real deal, but their top competitor McDonalds, is not. Burger king is genuinely using all real ingredients while McDonalds is only clamining to. The idea is also pitched across social media like IG and Tinder, creating a scandal that only BK's launch will answer.

My Contributions

Motion Graphics
Content Creation
Art Direction

Method - Everything you need, always on hand

Campaign

Project Overview

Method wants you to know that you can have everything you need, always on hand. It’s easy to run out of cleaning products and not realize it till you need it, then it’s usually a quick grab and go with the cheapest and quickest thing on the shelf. Method makes a wide variety of cleaning products for home and your body that are affordable and eco-friendly. So we came up with an idea that tells consumers that we have what you need, before you need it.

My Contributions

Motion Graphics
Art Direction

Go Nerf

Campaign

Project Overview

During a global pandemic, it can be hard to find ways to have fun. Nerf is creating a social distance friendly game you can enjoy with friends, while still maintaining a healthy distance. We designed a NERF app that allows you to play with your friends virtually outdoors making the world your obstacle course bringing the fun right back to you on the go. Explore different options within the app for extra fun!

My Contributions

App Design
Art Direction
UI/UX